Are you interested in using WhatsApp in e-business?
WhatsApp is one of the best tools for connecting with customers, achieving a 98% message open rate and a 45–60% click-through rate.
It’s no surprise that companies are vying for the attention of such a wide audience. However, it’s not as simple as it might seem – WhatsApp does not display ads, and targeting capabilities are limited by conversation encryption.
The largest companies and brands, from small neighborhood stores to large e-commerce platforms like Skullcandy, use WhatsApp features to boost sales.
Creative enterprises find effective ways to connect with customers using WhatsApp. This app is effective in individual conversations, custom marketing campaigns, and customer service.
If your company is not using WhatsApp marketing, you can increase your return on investment (ROI) by at least 25–40%.
How can WhatsApp features be used in e-business?
This is a question many small business owners are currently asking. In this article, we will discuss how you can use WhatsApp in your business. We will present 10 creative ways to apply WhatsApp in your company. But first, let’s look at the benefits of using WhatsApp Web in business.
What are the advantages of using WhatsApp in business?
Increase global reach
WhatsApp is the most widely used messaging app, with users in over 180 countries, in Poland, of course, WhatsApp is also very popular. With such a vast user base, you can easily reach new customers.
Improve customer service quality
Zendesk research shows that the best companies offer support to customers through twice as many channels as their competition. WhatsApp is an excellent tool for expanding customer service capabilities.
Increase employee satisfaction
Customer service through platforms like WhatsApp allows for multitasking, which employees appreciate. WhatsApp messaging features can also support the internal team.
Increase profits
Simplifying customer service reduces operational costs. Gartner predicts that by 2026, 40% of customer support will become a key source of profits, thanks to the simplification of the sales process.
10 creative ideas for using WhatsApp in e-business
- Automatic welcome message
WhatsApp for Business allows you to set up an automatic welcome message that greets customers and creates a professional first impression. - Team communication
Create groups for teams, share information in real-time, and organize video conferences. It’s a great tool for remote work. - Customer service
Respond to customer inquiries in real-time, send order confirmations, and shipping updates. - Surveys and feedback
Create surveys or quizzes to gain valuable customer feedback and improve your products or services. - Real-time support
Offer quick and personalized customer service via text, audio, or video. - Product launches
Promote new products by creating broadcast lists or groups and sharing promotional materials. - Creating target groups
Create interest groups to reach customers interested in specific products. - Marketing and promotions
Use WhatsApp to send promotional messages, product photos, and engage customers. - Collaboration and partnerships
Use WhatsApp to connect with business partners, organize joint campaigns, and share updates. - Sales tracking
Create groups for sales purposes to monitor its status and better manage results.
Summary
WhatsApp is a tool with enormous potential for business. With it, you can increase efficiency, establish better contact with customers, and reduce operational costs. However, it’s important to remember not to overuse this communication channel, focusing on valuable conversations.
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